This just in!
Awesome Item Alert- Exclusive MetalSonic JUVI to be avail. at www.toysrus.com on Jul. 23rd. Online order only. Ltd. Ed. Info by Juuni. You can also get them AT the comic-con (jul 23-26) in the Entertainment Earth booth (#2343) Metallic Finish/While Supplies Last. Info by Litzky PR

FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

First4Figures vinyl collectibles have been released. You can now buy classic Sonic/Tails/Knuckles online at CMD Store, (by: Bleachxvizard)

DO NOT BID/BUY from Toygalera on Ebay. They have a run on FAKE ReSaurus figures They sell shabby non-originals, do not buy!

Sega is running a promotion in Japan. If you buy certain games, and get codes, you can get shirts like this WereHog one. You can see the promotion at Sega Shirt Promotion. You can also order some of the shirts (sort of...in Japanese) at Cospa Store.

Upcoming Toys- concept model photos & drawings: A blog "Sega Memories" has some interesting concept photos if you use the link.

Japan "SegaChannel" had a contest where Japan people could win Sonic items. You can see a rough translation over at the Sega Channel.

Announcements & The Latest Updates
Sonic's Birthday Week Update #7! 06.28.09-
An all new section now appears for more Sonic fun: Sonic Parody Items. Then see some somewhat suspicious Fighters Dolls and head on over to Fan Items and Arcade Machines for more photos. Then see some Japan Random Items and another Japan Shirt as well as finally getting a look at all those rare UK PVC Badniks. Then see some win-able UK plushes and a Store Display. Finally see a very early French Sonic PVC & Happy Meal.
Sonic's Birthday Week Update #6! 06.27.09-
The birthday celebration just keeps on going with another new page Japan Clothing 3, and and some sort of scary ice cream. Then take a better look at the Sonic Tops and see the USA's second posable plush. There's music too, and a Chronicles Standee to see. Bits of new info added.
Sonic's Birthday Week Update #5! 06.26.09-
Some real variety this time which starts with a strange lollypop, a better look at a Virtual Sonic Item and a larger USA Plush. New info and some clarifications have also been added around the site. Then check out some freebies they gave away on USA Misc. and surprisingly in the Archie Comics section. Plus, see Standing Shadow and a new bit of Sonic Electronics.
Sonic's Birthday Week Update #4! 06.25.09-
More good news starts it off with NEXT (the UK clothing website) planning more Sonic theme designs. Then, see a SBK Plush in the Prototypes Section and a large but unknown Tails Plush. Also take a look at an unusual gold Sonic Statue. As expected the Bday week also brings new pages so todays' is Sonic Display Figures 2. Also see another fan modification in Fan Items.
Sonic's Birthday Week Update #3! 06.24.09-
AMAZING news this time. Especially for Metal Sonic fans. Jazwares is really out-doing themselves and the news couldn't come at a better time. Plus there's release dates! You must see this Metal Sonic. The fun continues with two new paper-crafts to make and new UK Clothes to see. Plus check out a Night of the Werehog flyer and check out some Fan Items. Plus, see some USA Posters and Retail Display too!
Sonic's Birthday Week Update #2! 06.23.09-
Unleash some fun with the first bonus update, and Unleashed items! First try to solve some mysteries on International Unknown, then see if you can chip in with some ToyFare Scans? Toothbrushes yesterday, Sonic Toothpaste Today. Next, a fan photo and info lets you look into the Sega Prize Europe Sonic plushes and Jazwares Regular Sonic makes it into the hall of fame!
Sonic's Birthday Week Update Celebration Begins! 06.22.09-
This is the week of Sonic's birthday (23rd) so the update fun will continue ALL WEEK long with loads of great stuff to see, don't miss it! Start off the fun with some strange Japan Misc items then on to Japan Clothing for more. A new toothbrush appears on USA Hygene and a new page USA Accessories 3 has been added. Then see a Werehog Plush! Can't escape without 1 addition to Calander of Crud, though...